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The
quality of Activelifestyle Travel Network Visitors
There are scores of ways to increase visitor traffic and ramp up
the “popularity” of a web site. All of them are perfectly
legitimate but their relevance to the sites content and what it
offers for sale are often called into question.
Buying visitors from one of
the thousands of firms offering increased reputedly targeted
viewer counts is
an accepted and inexpensive method of showing high traffic on
even the most under visited of web domains.
They are legitimate but are they valuable the web site or
indeed those that may be advertising on it? How many widgets
will be sold on a web site that’s primary content deals with
miracle cures? How many made to measure shirts will be moved on
a travel domain?
For well under a hundred US, any web site can increase its
traffic in a day. It can, for example soar from 1,000 unique
visits per day to well over 15,000. This gives the publisher the
truthful right to say that his site reaches up to 15,000 unique
visitors in a day. But if the original 1,000 were there as a
result of a genuine interest in what the domain was selling or
offering and the other 14,000 bought to build up the numbers and
thus increase advertising or commission rates, the value to
third party participants is questionable.
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In our opinion buying “keywords” on major search engines
does not fall into this category. The viewers would be relevant,
as your advertisement will only be shown on pages where
questions were asked about what you are offering for sale. This
unquestionably is more accurate targeting but it is frequently
expensive. However you pay for what you get in terms of sight
visits and barring the ever-increasing problem of click fraud,
the clicks will be aimed directly at your keywords.
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Activelifestyle
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ATN accepts third party click through advertising of this type.
This method of displaying relevant advertising is so successful
that it has become ATN’s biggest single source of
advertising income per year. To give the reader an idea of the
potency of ATN domains, those showing third party
advertisements amassed a 57,000 plus click through count in
January, 2006. This represented 10% of page views, much higher
than the global average.
Domain names that perfectly describe the content to be found
within the site are at the core of ATN success. So to is
the longevity of the domains and their prominent positioning on
major search engines.
If for example a visitor finds her way to say www.skiaustria.com
a reasonable assumption would be that she is looking for a
winter sports holiday in that country. Now narrow that down to
say, Kitzbuehel. The visit becomes even more targeted. Then the
visitor clicks on a featured ad for accommodation within the
village and even describes the type of accommodation and food
service needed, what dates they would like and how many people
would like to visit.
This
is perfect targeting. This is a quality visitor. This is an
Activelifestyle visitor.
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