History, objective, audience and success The
Activelifestyle Travel Network (ATN) is made up of 170
domains. The great majority of these are targeted directly
at the travel industry, primarily Alpine destinations and Thailand. The
domains are so specifically named that they instantly describe the
contained content, theme and destination.
An early start (1995) on the World Wide Web gave ATN
founder Bill Fogarty the opportunity to choose the very best names in
their related fields. This diverse portfolio of travel related web sites
attract a projected 10 million page unique visits annually. The majority is
actively seeking travel-related information. The emphasis on unique
targeting of domains makes ATN an ideal advertising medium for
those in the travel industry.
Indeed it would make ATN a perfect partner or
flawless acquisition target.
Effectiveness
The effectiveness and value of these domains to the travel
trade is reflected in click through success. An average of more than 10%
click through ratio is generated by advertisements soldby ATN’s
own sales force and advertisements
placed, counted and paid for, by other
globally recognized networks. In fact in high season there are in
excess of 57,000 clicks in one month directly to Google-placed
advertisements alone.
Geographical and activity-based domain allotmentequals precise targeting
ATN
is one unique and successful entity. However The Network is
further compartmentalized into specific geographical or
activity-related sub-networks. This makes the targeting aspect
even more precise. This combination of unerringly accurate domain
names, positioning on major search engines as well as its diverse
portfolio of website assets, provides ATN a competitive
advantage in the flourishing online travel market.
Main geographical domain name alignment;the names say it all Main
geographical networks concentrate on but are not limited to,
Austria, France, Italy, Switzerland, and Thailand. As well more
general but still geographically pinpointed domains deal with
holidays in Europe in general, individual countries within Europe
and European Alpine destinations and pursuits.
Activity-related domains target those keen on selected recreations
and lifestyles Activity
related domains include those dealing with golf, diving, yachting,
snow skiing, last-minute travel and luxury. Domains that focus on
geographical locations outside our main focus areas and those
dealing with subjects such as gambling and airports have yet to be
developed fully. They share, however the unique targeting aspect
of The Network's fully developed domains and as such
represent a viable opportunity for advertisers or those offering
related holidays.Continue
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