Frequently asked questions
What is the
Activelifestyle Travel Network (ATN)?
ATN
is a unique collection of World Wide Web domains. These
domains are almost 100% travel oriented. The visitors they
attract are perfectly focused in that they are interested in
the destination or the activity featured in the web domain. In
the cases of our most popular domains such as
www.skiaustria.com,
www.skiitaly.com,
www.skifrance.com,
www.skiswitzerland.com and
www.alpinegolf.com the names describe both the destination
and the activity.
What is ATN’s
position on major search engines?
ATN
search engine positioning is powerful. There are slide
shows prepared that The Network’s standings on the world’s
most popular search engine.
What is the
competition in the online travel marketplace?
This is something like how long is a piece
of string. There is competition from all sources. Online
travel agencies, national and local tourism offices,
airlines, locals looking to cash in on the market, all are
competitors of some degree
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What is the quality and
quantity of any ATN advertising and promotion?
Most of our
advertising and promotion is done within our own network.
There is no cost associated and it is effective. ATN
does not allocate funds to search engine or media advertising.
In previous years ATN has exhibited at major travel
shows and holds occasional events to promote its domains.
What about location of
the head office or sales offices. Is that important?
ATN
can be run from anywhere. As a 100% Internet play our
production offices are in Bangkok, our servers in America and
our market global. The can be run from a computer and Internet
connection anywhere.
What are the sources of
income?
There are two
basically. To now ATN has been relying largely on
advertising on its various domains for profits. However since
the “graying” of its sales staff there is very little sales
contact made in the European resorts. This is now basically
limited to two resorts, Zermatt in Switzerland and Courmayeur
in Italy. Thailand has a telephone sales staff of three that
earn profits there. As well there is an increasing number of
advertisers that contact us in order to advertise on various
domains. Third party advertising from the leading search
engine also plays a large and increasing role in the income
picture.
You mentioned two
sources. What is the second?
There is an
ever increasing potential for online travel sales. Leading
business publications estimate that more than 46 billion Euros
were spent buying European travel products in the past year.
We are now setting up and focusing ManagEasy to capitalize on
that market.
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