Competitive Network strengths for
the travel buyer and seller
ATN has a number
of competitive advantages that will make life easier and safer
for both travel buyer and seller.
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Intuitive domain names.
An
increasingly large percentage of visitors find domains by
simply “guessing” and keying in domain names; thus bypassing
the search engine completely. Many ATN visitors find
the information they seek in precisely this manner. Examples
can be found throughout The Network;
www.zermatt.com, for example gets 56% of its visitors in
exactly this manner.
- Search
engine ranking.
The targeted nature of the domain names,
plus ATN’s longevity, result in a first page
placement for most Activelifestyle domains on many
leading search engines. ATN domains, even those
that are less developed are more easily found by their
targeted audience.
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Search engine income.
As a result of excellent targeting and high niche
traffic, ATN earns significant income by
featuring third party, major search engine advertising
on its various sites. As we mentioned earlier this
results in more than 57,000 viewers visiting third party
placed sites in just one month.
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Activelifestyle
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Advertiser success.
The fact
that advertising on an ATN website produces
business for travel suppliers is illustrated by
Activelifestyle’s 90% plus, ratio of repeat business from
many advertisers. In fact some advertisers have used The
Network to advertise both in print and online for more
than a quarter of a century. Combine this with the ratio of
12% click-through visits to third party advertisers and there
is a portrait of power and success.
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Activelifestyle innovation. Over time
ATN creativity has produced a small family of web-based
applications that allow advertisers to take secure, credit
card backed, reservations or requests, track ATN campaigns,
create and manage their own advertisements and sell
point-to-point air tickets. These applications are value added
to buyer, seller and ATN.
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ATN
content.
This
is originally created, location specific content for
prospective travellers. This is constantly updated for
timeliness and accuracy. In some instances ATN buys content
from established and respected writers in their field, and in
rare occasions uses patent-free travel information from
various sources to boost domain content.
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