The Activelifestyle Travel Network (ATN)
is a strong, valuable, diverse and targeted collection of
135 World Wide Web domains.
With a page-view count of approximately
six million per year, strong placement domains on all major
search engines and a loyal advertiser base, ATN is
poised to become the undisputed leader in incoming travel to
The most valuable entries in the
Activelifestyle Network are its 15 top domains that, at
writing, account for a high percentage of its viewer base.
Viewer and page count as well as higher
profits in both the advertising and incoming travel sales
fields will grow annually. This will happen even without
stronger promotion, sales efforts, travel inventory or local,
national or international backing.
These are certainly considerable
accomplishments but they are a fraction of what ATN
could achieve. ATN will realize a quantum
leap in audience and income by adding additional languages.
Maximize potential through
Most visitors (89% plus) to European
countries come from other European countries. European
viewers already make up a huge percentage of ATN’s
audience. Yet there is no information on any ATN
domain in a single European language.
There is no disputing the added value
of the addition of German, French and Italian languages.
Viewers from those countries, although mostly capable in
English, are always more comfortable reading in their mother
tongue. As well ATN attracts thousands of viewers
from countries like The Netherlands, Scandinavia and others.
These too, although mostly fluent in English, find no mother
language “comfort zone” on ATN.
Naturally there are already established
distant markets, as well as fast emerging ones. Imagine the
impact of Russian, Japanese, Chinese and other languages on
ATN domains. Some of these countries do not as yet
produce large numbers of English speakers, yet many are
traveling to ATN featured destinations. Their
understanding and likelihood to visit and buy from ATN
partners or advertisers would be much greater if ATN
carried information, reservations possibilities and
advertising in their own language.
This is a definite opportunity for
established firms on a national or international level. Not
to be minimized is the real possibility for entrepreneurs on
a local level to franchise additional languages on select
ATN domains or indeed destinations within
a given domain.
In either case the strong likelihood
is that a franchisee can, using the name, audience, search
engine positioning and track record of any ATN domain,
make an instant entry into the lucrative Internet travel
world at a fraction of the normal cost. If the franchisee is
known in the selected, featured, destination and if the
infrastructure, brand, respect and local knowledge is
present, it is hard to conceive of a non-profit making
There will, without exception, be a
franchise fee. Additionally the franchisee will be obliged
to pay ATN a commission on any reservations made
through the franchised pages. As well ATN will earn a
commission of up to 50% of all advertising sold by the
The original franchise period is one
year. In the event ATN should sell the domain or
domains during that period, the franchisee’s contract will
be honored. The franchisee will also be given first rights
to buy the domain or domains under the same terms and
conditions of the prospective buyer. Should the franchise
choose not to match the prospective buyer’s terms they shall
be paid three times the original franchise payment
upon the closing of the sale. In other words if for example
the franchisee paid a one hundred thousand euro fee, the
payment made by ATN would be three hundred thousand
euros. The new owner of ATN is not liable in any way
to the franchisee.
There is much to be negotiated.
There are instances where
additional language advertising will be carried in an
agreed format on an ATN English language domain.
Depending on the traffic to the
domain or destination, the payable initial fees and
commissions will vary.
Presentation and maintenance of
each additional language will be pre-arranged.
Editorial and advertising
guidelines will be set so that no offensive or
inappropriate content is featured.
A cap on the number of pages is by
An agreement on what local
advertising can be sold must also be reached.
Failing that any franchisee is free to
use the agreed language as seen fit. That means if a travel
supplier wants to use the additional language pages strictly
to promote their own product or service in their own
language, so be it.
The franchisee is legally the owner of
the ATN domain name in the selected language for the
agreed period. Assuming all of the guidelines have been
followed and all agreements are met, the franchisee is free
to operate the domain in any manner it chooses.