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Additional languages equal stunning growth and profits

The Activelifestyle Travel Network (ATN) is a strong, valuable, diverse and targeted collection of 135 World Wide Web domains.

With a page-view count of approximately six million per year, strong placement domains on all major search engines and a loyal advertiser base, ATN is poised to become the undisputed leader in incoming travel to featured destinations.

The most valuable entries in the Activelifestyle Network are its 15 top domains that, at writing, account for a high percentage of its viewer base.

Viewer and page count as well as higher profits in both the advertising and incoming travel sales fields will grow annually. This will happen even without stronger promotion, sales efforts, travel inventory or local, national or international backing.

These are certainly considerable accomplishments but they are a fraction of what ATN could achieve.  ATN will realize a quantum leap in audience and income by adding additional languages.

Maximize potential through languages

Most visitors (89% plus) to European countries come from other European countries.  European viewers already make up a huge percentage of ATN’s audience. Yet there is no information on any ATN domain in a single European language.

There is no disputing the added value of the addition of German, French and Italian languages. Viewers from those countries, although mostly capable in English, are always more comfortable reading in their mother tongue. As well ATN attracts thousands of viewers from countries like The Netherlands, Scandinavia and others. These too, although mostly fluent in English, find no mother language “comfort zone” on ATN.

This is a definite opportunity for established firms on a national or international level.  Not to be minimized is the real possibility for entrepreneurs on a local level to franchise additional languages on select ATN domains or indeed destinations within a given domain.

 In either case the strong likelihood is that a franchisee can, using the name, audience, search engine positioning and track record of any ATN domain, make an instant entry into the lucrative Internet travel world at a fraction of the normal cost. If the franchisee is known in the selected, featured, destination and if the infrastructure, brand, respect and local knowledge is present, it is hard to conceive of a non-profit making situation.

There will, without exception, be a franchise fee. Additionally the franchisee will be obliged to pay ATN a commission on any reservations made through the franchised pages. As well ATN will earn a commission of up to 50% of all advertising sold by the franchisee.

The original franchise period is one year. In the event ATN should sell the domain or domains during that period, the franchisee’s contract will be honored. The franchisee will also be given first rights to buy the domain or domains under the same terms and conditions of the prospective buyer. Should the franchise choose not to match the prospective buyer’s terms they shall be paid three times the original franchise payment upon the closing of the sale. In other words if for example the franchisee paid a one hundred thousand euro fee, the payment made by ATN would be three hundred thousand euros. The new owner of ATN is not liable in any way to the franchisee.

There is much to be negotiated.

• There are instances where additional language advertising will be carried in an agreed format on an ATN English language domain.

• Depending on the traffic to the domain or destination, the payable initial fees and commissions will vary.

•  Presentation and maintenance of each additional language will be pre-arranged.

• Editorial and advertising guidelines will be set so that no offensive or inappropriate content is featured.

• A cap on the number of pages is by mutual agreement.

• An agreement on what local advertising can be sold must also be reached.

Failing that any franchisee is free to use the agreed language as seen fit. That means if a travel supplier wants to use the additional language pages strictly to promote their own product or service in their own language, so be it. 

The franchisee is legally the owner of the ATN domain name in the selected language for the agreed period. Assuming all of the guidelines have been followed and all agreements are met, the franchisee is free to operate the domain in any manner it chooses.