|History, objective, audience and success
The Activelifestyle Travel Network (ATN
or The Network) is made up of 130 domains. Many of these are
targeted directly at the travel industry, primarily Alpine
destinations and Thailand. The domains are so specifically named
that they instantly describe the contained content, theme and
An early start (1995) on the World Wide Web gave ATN
founder Bill Fogarty the opportunity to choose the very best names
in their related fields. This diverse portfolio of travel related
web sites attract more than 6 million page views a year. More than
2 million unique visitors form this valuable audience annually.
The majority is actively seeking travel-related information. The
emphasis on unique targeting of domains makes ATN an ideal
advertising medium for those in the travel industry.
The effectiveness and value of these domains to advertisers is
reflected in click through success. An average of more than 10%
click through ratio is generated by advertisements sold by
ATN’s own sales force and advertisements placed, counted and
paid for, by other globally recognized networks
Although ATN is one unique
and successful entity, The Network is further
compartmentalized into specific geographical or activity-related
sub-networks. This makes the targeting aspect even more precise.
This combination of unerringly accurate domain names, positioning
on major search engines as well as its diverse portfolio of
website assets, provides ATN a competitive advantage in the
burgeoning online travel market.
Main geographical networks concentrate on but
are not limited to, Austria, France, Italy, Switzerland, and
Thailand. As well more general but still geographically pinpointed
domains deal with holidays in Europe in general, individual
countries within Europe and Alpine destinations and pursuits.
Activity related domains include those dealing with golf, diving,
last-minute travel and luxury, Domains that focus on geographical
locations outside our main focus areas and those dealing with
subjects such as gambling and airports have yet to be developed
fully. They share, however the unique targeting aspect of The
Network's fully developed domains and as such represent a viable
opportunity for advertisers or those selling related holidays.
ATN has also developed applications
that deal with online reservations, point-to-point air ticketing
and tracking the success of online advertising campaigns. The
applications, ManagEasy, EasyAirticket and EasyAdTracker,
have achieved a recognized degree of success both for in house
and advertiser use.
strengths for the Network and for the travel buyer
ATN has a
number of competitive advantages that will make life easier for
both travel buyer and seller. These points are self-evident.
- Intuitive domain names.
As 60% of visitors find domains by simply “guessing” and
keying in domain names, many ATN visitors find the
information they seek, through an ATN site in precisely this
manner. Examples can be found throughout The Network; we
will site here www.skiaustria.com
as but two examples.
- The targeted nature of
the domains, plus The Network’s longevity result in a
first page placement for most major domains an almost all
leading search engines.
- Recognizing this a
leading search engine pays ATN significant sums to feature
its client’s advertisement on many ATN sites.
- A 90% plus rate of repeat
from many advertisers that have been with The Network in
print and online for more than a quarter of a century.
- A small family of
propriety, web-based applications that allow advertisers to
take secure, credit card backed, reservations or requests,
track ATN campaigns, create and manage their own
advertisements and sell point-to-point air tickets.
- Location specific,
original content for prospective travelers. This is
constantly updated for timeliness and accuracy.